IQOS TEREA Purple Menthol Japan: Blueberry Menthol Sticks, No Capsule

TEREA Purple Menthol is a berry and menthol stick made in Japan for the IQOS ILUMA range. Blueberry and darker berry notes sit behind a cold menthol front, and the tobacco underneath stays light. There is no capsule in the filter. The flavour is blended into the stick and runs the same from the first puff to the last. A carton holds 200 sticks and costs AED 210 at TEREA Outlet in Business Bay, Dubai.

No Capsule. Nothing to Click.

Worth saying plainly, because this is the question that comes up most and the answer is easy to get wrong.

TEREA Purple Menthol has no capsule. There is no bead in the filter, nothing to pinch, nothing to pop. Squeezing the filter does nothing at all.

The berry and the menthol are blended through the tobacco during manufacture. That means the taste is there on puff one and holds steady to puff fourteen, with no jump in the middle of a session.

If you want a stick that changes when you click it, that is a different product. The capsule sticks in the Japan range are TEREA Oasis Pearl and TEREA Shine Pearl.

What You Get for AED 210

Specs can shift a little between market versions. The printed pack is always the final word.

What It Tastes Like

Cold first, berry second.

The menthol arrives on the first draw and it is a proper chill, sitting around 4 out of 5. Behind it comes the fruit: blueberry mostly, with something darker underneath that reads closer to blackcurrant. The tobacco stays quiet and lets both work.

The part that matters is what it does not taste like. There is no sugar in the finish. Fruit sticks usually fail one of two ways, either the fruit turns into boiled sweets or it fades out after five puffs. This one stays dry and stays present. That is the reason people who gave up on flavoured sticks come back to this one.

Across a session:

• First draw: cold, clean, wide
• Middle: berry comes forward, menthol holds
• Finish: cool, dry, no sticky aftertaste
• Room smell: light dark fruit that clears fast

Which Purple Is Which?

Three sticks share the purple name and they are not the same product. This is where most of the confusion in the UAE market comes from.

The short version:

Purple Menthol is the balanced one. Cold and berry both audible, nothing sweet.

Black Purple Menthol turns the cold up and pushes the fruit back. Pick it if 4 out of 5 is not enough chill.

Purple Wave is the softer, sweeter side of the family, and it comes from markets outside Japan. Pick it if Purple Menthol feels too sharp.

Want berry without the purple name? TEREA Black Ruby Menthol runs red berry with heavy cooling, and TEREA Twilight Pearl is a dark fruit capsule stick.

Where It Sits Among the Cold Sticks

Purple Menthol matches plain TEREA Menthol for cold and adds fruit on top. That is the easiest way to place it.

Who This Stick Is For

Yes, if:

• Plain menthol has started to feel repetitive and you want something behind the cold
• You want fruit but nothing sweet
• You keep one daily flavour and one for evenings and weekends
• You came off menthol cigarettes and want a step sideways rather than down

Probably not, if:

• You want maximum cold. Black Menthol or Black Purple Menthol go further.
• You want soft, gentle cooling. TEREA Mint sits at 2 out of 5.
• You want plain tobacco. TEREA Regular has no cooling at all.

Which Devices These Sticks Fit

TEREA Purple Menthol works with every ILUMA model:

• IQOS ILUMA i Standard
• IQOS ILUMA i One
• IQOS ILUMA i Prime
• IQOS ILUMA i in Electric Purple
• Earlier ILUMA, ILUMA One and ILUMA Prime models

They do not fit IQOS 3 DUO, IQOS 3 Multi or any older blade device. Those take HEETS. No device yet? The IQOS ILUMA range covers the three body styles.

How the Sticks Heat

Older IQOS models used a blade inside the holder that needed cleaning. TEREA works differently. Each stick carries its own metal element sealed inside the tobacco plug, and the ILUMA device heats that element through induction. Nothing enters the stick and nothing is left behind.

So there is no cleaning between sticks, and no blade to snap.

Step by Step

1. Charge the ILUMA device before your first session of the day.
2. Hold the stick by the white filter end.
3. Push the tobacco end straight down into the holder. No twisting.
4. Press the button once. The light pulses while it heats.
5. Wait for the steady light and two short buzzes.
6. Draw slowly. Hard pulls burn off the menthol and flatten the berry.
7. Two more buzzes mean two puffs left.
8. Push the used stick out from the base and bin it.

There is no step where you squeeze the filter. Nothing happens if you do.

How to Check You Have a Real Japan Pack

Purple sticks come out of several markets and they taste different, so origin matters more here than on most products. Four markers on a genuine Japan carton:

• Purple pack in a solid colour
• Japanese text printed down the side panels
• “FOR SALE IN JAPAN ONLY” on the outer carton wrap
• Sealed cellophane on the carton and on every inner pack

If a pack says Purple Wave rather than Purple Menthol, it is a different stick from a different market. Every carton TEREA Outlet ships is sorted by origin, and the returns policy covers anything that arrives wrong.

Storing Berry Menthol Sticks in Dubai Heat

Two things in this stick are heat sensitive: the menthol and the berry aroma. Both sit in oils that seep out of the tobacco when a pack gets warm. A carton left on a car seat in Al Quoz in July, or on a sunlit windowsill in a Marina flat, loses the fruit first and the cold second.

Four rules:

• Store below 25°C, indoors
• Keep packs sealed until the day you open them
• Stay away from windows, dashboards and balconies
• Keep the carton dry, away from bathroom or kitchen steam

A pack that smells faint through the wrapper has already been too warm.

Delivery Across Dubai and the UAE

TEREA Outlet runs from a shop in Business Bay, Dubai, at Damac Majestine Tower.

• Dubai: same-day delivery. Business Bay, Downtown, Marina, JLT, Deira, Bur Dubai, Al Barsha, Jumeirah, Al Quoz, Silicon Oasis, Mirdif and the rest of the city.
• Sharjah and Ajman: same day on most orders.
• Abu Dhabi, Al Ain, Ras Al Khaimah, Fujairah, Umm Al Quwain: next day.
• Pickup: collect the same day from the Business Bay counter.

Payment is by card or cash on delivery. Full terms sit on the delivery and shipping page.

Settle the Cold Question in One Order

The usual next question after this stick is whether the stronger version suits you better. Ordering Purple Menthol and Black Purple Menthol together answers it in a week instead of a month, and both arrive in the same delivery.

Message the shop on WhatsApp at +971 50 430 6602 and the team will put the pair together and hold stock.

Why Buy From TEREA Outlet

A real shop, not just a website. The Business Bay location is listed on Google Maps under the same number printed on this site: +971 50 430 6602.

Every purple stick in one place. Purple Menthol and Black Purple Menthol from Japan, plus the Purple Wave editions from Indonesia, Uzbekistan and Italy. Sorted by market, so you always know which one you are buying.

Cool storage. Cartons sit in a temperature-controlled room until dispatch, which matters more for berry sticks than for plain tobacco.

One place for the whole system. Sticks, ILUMA devices and RELX products ship from the same stock.

Someone answers. Phone and WhatsApp are open 9:00 AM to 10:00 PM, seven days. Reach the team through the contact page.

Frequently Asked Questions

Does TEREA Purple Menthol have a capsule? No. There is no capsule in the filter and nothing to click. The blueberry and menthol are blended into the tobacco during manufacture, so the flavour is the same on the first puff and the last. Squeezing the filter has no effect.

What is TEREA Purple Menthol? TEREA Purple Menthol is a berry and menthol heated tobacco stick made in Japan by Philip Morris International for IQOS ILUMA devices. Blueberry and dark berry sit behind a cold menthol front over a light tobacco base. A carton of 200 costs AED 210.

What does TEREA Purple Menthol taste like? Cold first, then fruit. The menthol lands at about 4 out of 5, and blueberry with a darker blackcurrant edge comes through behind it. The finish stays dry, with no sugary aftertaste, which is what separates it from most flavoured sticks.

What is the difference between Purple Menthol and Purple Wave? Purple Menthol is the Japan stick: colder at 4 out of 5, with drier berry. Purple Wave comes from other markets, sits nearer 3 out of 5 for cooling, and tastes sweeter. Different sticks with similar names, so check the pack before ordering.

What is the difference between Purple Menthol and Black Purple Menthol? Cooling. Purple Menthol balances cold and berry at 4 out of 5. Black Purple Menthol pushes the chill to 5 out of 5 and moves the fruit into the background. Same price, nicotine and devices. Pick Black for a harder freeze.

Is TEREA Purple Menthol sweet? No. The berry reads as fruit rather than as sweets, and there is no sugary finish. That is the usual complaint about flavoured sticks and the main reason this one keeps selling to people who avoid the rest.

How strong is the cooling? About 4 out of 5, the same level as plain TEREA Menthol. Lighter than the Black series, considerably colder than TEREA Mint at 2 out of 5.

How much nicotine is in each stick? About 0.5 mg per stick, the same across the whole Japan range. Choosing a fruit flavour changes the taste, not the nicotine.

How much does TEREA Purple Menthol cost in Dubai? TEREA Outlet sells a 200-stick carton for AED 210, down from AED 220. That is about AED 1.05 per stick. Cash and card on delivery are both accepted, and stock ships the same day inside Dubai.

Can I use TEREA Purple Menthol in an IQOS 3 DUO? No. TEREA sticks only fit the ILUMA range, which heats through induction. IQOS 3 DUO and other older models use a heating blade and take HEETS instead. Forcing a TEREA stick into a blade device damages the holder.

How many puffs does one stick give? Up to 14 puffs, or roughly six minutes. The ILUMA device buzzes twice when two puffs remain.

How should I store berry menthol sticks in the UAE? Indoors, below 25°C, sealed and out of sunlight. Heat pulls both the menthol and the berry aroma out of the tobacco, and the fruit goes first. Never leave a carton in a parked car.

How fast is delivery? Same day inside Dubai, Sharjah and Ajman. Next day for Abu Dhabi, Al Ain, Ras Al Khaimah, Fujairah and Umm Al Quwain. Same-day pickup is available from the Business Bay counter.

Is TEREA Purple Menthol risk-free? No. TEREA is a tobacco product and it contains nicotine, which is addictive. Heated tobacco is not risk-free. It is sold to adults of legal smoking age only.

Order TEREA Purple Menthol Japan

AED 210 for 200 sticks. In stock in Business Bay and out for delivery the same day across Dubai.

Add a carton to your basket, or message the shop on WhatsApp at +971 50 430 6602 to pair it with Black Purple Menthol. The rest of the TEREA Japan range and the full shop can go in the same delivery.

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Warning: This product contains nicotine. Nicotine is an addictive chemical. Sold to adults of legal smoking age only. Not for sale to anyone under 18, and not for use by non-smokers, pregnant women or people who are breastfeeding. Keep away from children and pets. TEREA Outlet is an independent retailer and is not affiliated with Philip Morris International, IQOS or RELX. Trademarks belong to their owners.