IQOS TEREA Black Purple Menthol Japan in UAE: Blackberry & Cool Menthol

TEREA Black Purple Menthol is the coldest berry-menthol stick in the TEREA Japan range, made by Philip Morris International for the IQOS ILUMA system. Dark berry sits behind a strong, sharp menthol front. There is no capsule. A carton holds 200 sticks and costs AED 210 at TEREA Outlet in Business Bay, Dubai.

The Coldest Berry Stick We Sell

If Purple Menthol felt balanced rather than cold, this is the answer. Black Purple Menthol takes the same blueberry and dark berry idea and pushes the cooling to the top of the range, at 5 out of 5. The berry doesn’t disappear, but it sits further back, giving the menthol room to lead.

No capsule, no clicking. Blended into the tobacco from the start, so the flavour is the same on the first puff as the last.

What You Get for AED 210

Specs can shift a little between market versions. The printed pack is always the final word.

What It Tastes Like

Cold, immediately. The menthol arrives hard on the first draw, one of the sharpest hits in the whole range. Dark berry, closer to blackberry than to anything sweeter, sits behind it, adding depth without softening the chill.

The berry doesn’t try to compete with the cooling. It’s there on the exhale and in the aftertaste, a quiet counterpoint rather than the main event. The finish stays cold and dry, with no sugary edge.

Across a session:

• First draw: hard, immediate cold
• Middle: berry sits behind the menthol, steady
• Finish: cold and dry, no sweetness lingering
• Room smell: faint dark fruit, clears fast

Black Purple Menthol or Purple Menthol? Same Berry, Different Cold

TEREA Purple Menthol balances blueberry and menthol evenly. Cooling sits at 4 out of 5, and the berry is audible throughout rather than pushed to the background.

TEREA Black Purple Menthol takes the same berry family and turns the cold up. 5 out of 5, the berry recedes, the menthol leads.

If Purple Menthol tastes right but not cold enough, this is the next step. If this feels like too much chill, Purple Menthol is the one to drop back to.

Black Purple Menthol or Black Ruby Menthol? Don’t Mix These Up

Both carry “Black” and both are dark berry, and that’s where the similarity stops.

Black Purple Menthol is blueberry and dark berry, no capsule, blended throughout.

Black Ruby Menthol runs red berry, cassis and raspberry rather than blueberry, at a similar cooling level.

Same intensity, different berry. If you ordered the wrong one expecting the other, that’s the usual mix-up here. Check the label before committing to 200 sticks.

Where It Sits Among the Cold Sticks

Black Purple Menthol sits at the top of the range for cooling, level with the rest of the Black series.

Who This Stick Is For

Yes, if:

• You tried Purple Menthol and want it colder
• You want dark berry with a sharp, immediate chill
• You want fruit and menthol blended in with nothing to click

Probably not, if:

• You want a balanced berry-and-menthol stick. Purple Menthol is milder and more even.
• You want red berry rather than blueberry. Black Ruby Menthol is the one for that.
• You find strong menthol harsh. TEREA Mint sits at the opposite end of the range.

Which Devices These Sticks Fit

TEREA Black Purple Menthol works with every ILUMA model:

• IQOS ILUMA i Standard
• IQOS ILUMA i One
• IQOS ILUMA i Prime
• IQOS ILUMA i in Electric Purple
• Earlier ILUMA, ILUMA One and ILUMA Prime models

They do not fit IQOS 3 DUO, IQOS 3 Multi or any older blade device. Those take HEETS. New to the system? The IQOS ILUMA range covers the three body styles.

How the Sticks Heat

Older IQOS models used a blade inside the holder that needed cleaning. TEREA works differently. Each stick carries its own metal element sealed inside the tobacco plug, and the ILUMA device heats that element through induction. Nothing enters the stick and nothing is left behind.

So there is no cleaning between sticks, and no blade to snap.

Step by Step

1. Charge the ILUMA device before your first session of the day.
2. Hold the stick by the white filter end.
3. Push the tobacco end straight down into the holder. No twisting.
4. Press the button once. The light pulses while it heats.
5. Wait for the steady light and two short buzzes.
6. Draw slowly. Hard pulls burn off the menthol and flatten the berry.
7. Two more buzzes mean two puffs left.
8. Push the used stick out from the base and bin it.

There is no step where you squeeze the filter. Nothing happens if you do.

How to Check You Have a Real Japan Pack

Four markers on a genuine Japan carton:

• Japanese text printed down the side panels
• “FOR SALE IN JAPAN ONLY” on the outer carton wrap
• Sealed cellophane on the carton and on every inner pack
• Ten packs inside, not one

Every carton TEREA Outlet ships carries all four. If one arrives without them, the returns policy covers it.

Storing Berry Menthol Sticks in Dubai Heat

The menthol and the berry aroma both sit in oils that thin out with heat. A carton left on a car seat in Al Quoz in July, or on a sunlit windowsill in a Marina flat, loses the berry first and the cold shortly after.

Four rules:

• Store below 25°C, indoors
• Keep packs sealed until the day you open them
• Stay away from windows, dashboards and balconies
• Keep the carton dry, away from bathroom or kitchen steam

A pack that smells faint through the wrapper has already been too warm.

Delivery Across Dubai and the UAE

TEREA Outlet runs from a shop in Business Bay, Dubai, at Damac Majestine Tower.

• Dubai: same-day delivery. Business Bay, Downtown, Marina, JLT, Deira, Bur Dubai, Al Barsha, Jumeirah, Al Quoz, Silicon Oasis, Mirdif and the rest of the city.
• Sharjah and Ajman: same day on most orders.
• Abu Dhabi, Al Ain, Ras Al Khaimah, Fujairah, Umm Al Quwain: next day.
• Pickup: collect the same day from the Business Bay counter.

Payment is by card or cash on delivery. Full terms sit on the delivery and shipping page.

Settle the Strength Question in One Order

If you’re unsure whether you want the balanced version or the colder one, ordering Purple Menthol and Black Purple Menthol together in the same delivery is the fastest way to find out.

Message the shop on WhatsApp at +971 50 430 6602 and the team will put the pair together and hold stock.

Why Buy From TEREA Outlet

A real shop, not just a website. The Business Bay location is listed on Google Maps under the same number printed on this site: +971 50 430 6602.

Every berry menthol stick in one place. Purple Menthol, Black Purple Menthol and Black Ruby Menthol, sorted so the differences between them are clear before you order.

Cool storage. Cartons sit in a temperature-controlled room until dispatch.

One place for the whole system. Sticks, ILUMA devices and RELX products ship from the same stock.

Someone answers. Phone and WhatsApp are open 9:00 AM to 10:00 PM, seven days. Reach the team through the contact page.

Frequently Asked Questions

What is TEREA Black Purple Menthol? TEREA Black Purple Menthol is a heated tobacco stick made in Japan by Philip Morris International for IQOS ILUMA devices. It combines dark berry with strong menthol cooling, the coldest in the berry-menthol group, with no capsule involved. A carton of 200 costs AED 210.

What does TEREA Black Purple Menthol taste like? A hard, immediate menthol hit with dark berry sitting behind it, closer to blackberry than anything sweeter. The berry stays in the background rather than leading, and the finish is cold and dry.

What is the difference between Black Purple Menthol and Purple Menthol? Purple Menthol balances berry and cooling evenly at 4 out of 5. Black Purple Menthol pushes the cooling to 5 out of 5 and moves the berry into the background. Same price, nicotine and devices. Pick Black Purple for a colder hit.

What is the difference between Black Purple Menthol and Black Ruby Menthol? The berry. Black Purple runs blueberry and dark berry, Black Ruby runs red berry, cassis and raspberry. Both sit at the same cooling level, 5 out of 5. The names are easy to confuse, so check which berry you actually want.

Does TEREA Black Purple Menthol have a capsule? No. The berry and menthol are blended into the tobacco during manufacture. There is nothing to click, and the flavour is consistent from the first puff to the last.

How strong is the cooling? 5 out of 5, the coldest rating in the range, level with Black Menthol, Black Ruby Menthol and Black Yellow Menthol.

How much nicotine is in each stick? About 0.5 mg per stick, the same across the whole Japan range. The berry and menthol change the taste, not the nicotine.

How much does TEREA Black Purple Menthol cost in Dubai? TEREA Outlet sells a 200-stick carton for AED 210, down from AED 220. That is about AED 1.05 per stick. Cash and card on delivery are both accepted, and stock ships the same day inside Dubai.

Can I use TEREA Black Purple Menthol in an IQOS 3 DUO? No. TEREA sticks only fit the ILUMA range, which heats through induction. IQOS 3 DUO and other older models use a heating blade and take HEETS instead. Forcing a TEREA stick into a blade device damages the holder.

How many puffs does one stick give? Up to 14 puffs, or roughly six minutes. The ILUMA device buzzes twice when two puffs remain.

How should I store berry menthol sticks in the UAE? Indoors, below 25°C, sealed and out of sunlight. Heat pulls both the menthol and the berry aroma out of the tobacco, and the berry goes first. Never leave a carton in a parked car.

How fast is delivery? Same day inside Dubai, Sharjah and Ajman. Next day for Abu Dhabi, Al Ain, Ras Al Khaimah, Fujairah and Umm Al Quwain. Same-day pickup is available from the Business Bay counter.

Is TEREA Black Purple Menthol risk-free? No. TEREA is a tobacco product and it contains nicotine, which is addictive. Heated tobacco is not risk-free. It is sold to adults of legal smoking age only.

Order TEREA Black Purple Menthol Japan

AED 210 for 200 sticks. In stock in Business Bay and out for delivery the same day across Dubai.

Add a carton to your basket, or message the shop on WhatsApp at +971 50 430 6602 to pair it with Purple Menthol. The rest of the TEREA Japan range and the full shop can go in the same delivery.

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Warning: This product contains nicotine. Nicotine is an addictive chemical. Sold to adults of legal smoking age only. Not for sale to anyone under 18, and not for use by non-smokers, pregnant women or people who are breastfeeding. Keep away from children and pets. TEREA Outlet is an independent retailer and is not affiliated with Philip Morris International, IQOS or RELX. Trademarks belong to their owners.